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A cheating girlfriend turned my friend into the Joker

Why you need to use conflict in your writing

Blood soaked his shirt as he fell to the floor

And it was all my fault…

4 hours earlier, I was invited to a party.

My friend had to work at 5am so he didn’t want to join me.

“What’s the worst that could happen?” I said.

“It’s not like you’ll get in a fight.”

I’d regret those words…

You see, my friend had a sexy secret.

One that he was terrified of getting out.

He’d been sleeping with a friend of a friends girlfriend.

Her boyfriend found out. He wanted blood.

They invited me out, betting on me bringing my horny friend with me.
Their plan worked.

They partied with us for hours.

Playing it cool. As if nothing was wrong.

Waiting like a snake in the grass for the perfect time to strike.

At the end of the night, my friend approached the cheating girlfriends boyfriend.

He stuck out his hand for a handshake.

But was greeted with a sucker punch to the face.

The guy had a lighter in his hand that caught the corner of his right lip.

Knocking him onto the floor as blood soaked his shirt.

And split his lip half way up his cheek!

We spent the rest of the night in emergency as my friend got stitched up.

He still has the scar to this day.

But what the hell does this have to do with you?

Conflict Catches Attention

The main stream media uses it to print billions of dollars.

The Paul brothers use it to maintain relevance.

And thousands of people each month come together to watch grown men beat the sh*t out of each other in the UFC ring.

This makes conflict your marketing secret weapon.

You can use it to:

❖ Go viral
❖ Become a better storyteller
❖ And become a hit at parties (no pun intended)

You just need to know how to use it…

How to use Conflict in Your Writing:

Conflict works because it pulls on psychological biases:

⇢ Conflict cuts through the noise (stands out)

⇢ Conflict calls out problems (an obstacle is in the way)

⇢ Conflict implies transformation (overcome [x] to get [y])

⇢ Conflict elicits emotion (excitement, empathy, fear, etc..)

⇢ Conflict implies a story (people want to know what happens next)

For there to be conflict you must include:

❖ An enemy
❖ An obstacle
❖ A strong motivation (overcome)

In my ‘fight story’ above the enemy is my friend.
The angry boyfriend getting my friend out is the obstacle.
And the strong motivation is revenge.

To help you come up with conflict based story ideas to write about, let’s dive into the 6 types of conflict:

The 3 Primary Types of Conflict:

1 – Conflict with self (internal struggles)

↳ Anxiety, addiction, lack of self belief
I’ve suffered from anxiety since I was 12…

2 – Conflict with others (relationship struggle)

↳ Hero’s vs. villains, biz vs. biz, team vs. team
↳ 99% of life advice on X comes from dumb 20 years…

3 – Conflict with society (idealogical struggle)

↳ Individual vs. government, liberty vs. oppression, old law vs. new law
The president just removed your right to vote.

The 3 Secondary Types of Conflict

4 – Conflict with nature (survival struggle)

↳ Illness, natural disaster, biological limitations (genes)
↳ I wasn’t born with good looks. But I still get compliments on my appearance. My grooming routine to look good (with bad genetics):

5 – Conflict with technology (tech struggles)

↳ AI, transhumanism, automated work force
↳ AI will steal your job. Unless you learn these 6 skills:

6 – Conflict with fate (faith based struggles)

↳ You vs. bad luck, you vs. determinism, you vs. god
↳ Since I was a kid, I’ve been afraid of god.

To come up with great conflict based story ideas, end each day by asking yourself:

“What obstacles did I face today?”

Then add an enemy using the 6 conflict types as reference.

And share your motivation for winning the good fight.

Voila, you’ll never run out of great stories to write about.

But before we end todays slow drip, let’s dive into a lesser known type of conflict.


Conflict through Comparison

Comparison implies conflict.

What would Harry be without Voldemort?

What would Batman be without the Joker?

And what would a good idea be without a bad one to fight against?

Which is why you need to start using comparison in your content and marketing.

The Benefits of Using Comparison:

⇢ Imply social status

⇢ Make ideas easy to understand

⇢ Injects emotion by inciting conflict

⇢ Increases an ideas perceived value

⇢ A persuasive way to strengthen an argument

⇢ Calls out your enemy (tribal bonding mechanism)

⇢ Makes your competitors looks weak (or worse than you/ your offer)

⇢ Plays on the ‘this or that’ cognitive bias (does the thinking for them)

Useful Comparison Examples:

Slow vs. fast
Hard vs. easy
Past vs. future
Worst vs. best
Problem vs. solution
Cheap vs. expensive
Bad idea vs. better idea
Bad advice vs. better advice
Unsuccessful vs. successful
Sad thought vs. happy thought
Bad product vs. better product
What people want vs. what people need

Specific comparison examples from Dan Koe:

‘Best’ vs ‘worst’

‘You’ vs. ‘society’

‘Growing’ vs. ‘dying’

The best writers, marketers, and creators use comparison and conflict in their writing.

So why aren’t you?

See you in the next issue,


Keep reading
Taylin Simmonds
About the author

Retired educator turned creator and consultant, I took my ghostwriting agency to $500K/year. Now I guide other creators toward achieving similar results.

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